Brand Assets & Usage Guidelines
All brand assets are available for download in the Perchwell Brand Portal. Please adhere to the following guidelines when using Perchwell branding in any publication or media.
Note: All graphics provided here are proprietary and protected under intellectual property law. They must not be modified, used to imply endorsement, or incorporated into other designs or brand names without consent from Perchwell. For clarification or special requests, please reach out to us directly.
Naming
“Perchwell” is a single word, always spelled with a capital “P”. It is the brand name of both the company and the platform. When referencing specific Perchwell features or releases, capitalize them as proper names (for example, “Perchwell Add/Edit”).
Perchwell Wordmark
Use the Perchwell logotype as the brand’s primary visual identifier. Apply it when introducing the brand or in situations where no other brand elements are present.
Perchwell Icon
Use the Perchwell app icon to represent the brand in digital contexts, such as app stores and device screens. Its proportions and symmetry ensure clarity and recognition at all sizes.
Perchwell Lock-up
Perchwell’s brand color system is based on jewel-tone greens and is designed primarily for dark backgrounds. Dark surfaces are the default across the brand.Electric Greenis used as a high-contrast accent to guide focus and highlight key actions.
Brand Colors
Perchwell’s brand color system is based on jewel-tone greens and is designed primarily for dark backgrounds. Dark surfaces are the default across the brand.Electric Greenis used as a high-contrast accent to guide focus and highlight key actions.
Electric Mint
#50EB9F
RGB 80, 235, 159
Racing Green
#022220
RGB 2, 34, 32
White
#FAFDFB
RGB 250, 253, 251
Usage Guidelines:
- Always maintain minimum clear space around the logo equal to the height of the “P” in the wordmark.• Do not stretch, rotate, recolor, or apply effects to the Perchwell logo.
- Use the light logo version on dark backgrounds; use the dark logo version on light backgrounds.
- Use the Perchwell app icon to represent the brand in digital contexts, such as app stores and device screens. Its proportions and symmetry ensure clarity and recognition at all sizes.
- Do not place the logo over busy photography or patterned backgrounds without a solid backing.• When referencing Perchwell in text, always capitalize the “P.” Do not abbreviate or alter the name.
Explore the complete Perchwell Brand Guidelines to apply the brand consistently and with confidence. Download here.
